by Jeffrey Davis | Aug 13, 2016 | Advertising, Top Center Sponsored
Despite not being an official Olympics sponsor, Baltimore-based Under Armour’s campaign focusing on Michael Phelps’ preparation routine is seeing widespread exposure, thanks to fans who are sharing the spot on social media. Phelps, 31, completed his...
by Jeffrey Davis | Jun 28, 2016 | Advertising
Under Armour’s “Rule Yourself: Michael Phelps” ad not only achieved recognition from professionals in the communications field but most recently during the 2016 Cannes Lions International Festival of Creativity where it won the Film Craft Grand Prix Award. The...
by Jeffrey Davis | Nov 6, 2015 | Advertising, Agency, B to C
Baltimore-based Under Armour announced that Droga5 is the brand’s first agency of record. Droga5 started working with Under Armour in September 2013, beginning with its women’s business. As AOR, Droga5 will also handle Under Armour’s training, basketball, running,...
by Jeffrey Davis | Sep 27, 2015 | Advertising, Agency
Baltimore-based Under Armour has launched its first global football (soccer) campaign, “Slay Your Next Giant,” which will inform all future story-telling and marketing efforts for the global football category and reinforces Under Armour’s brand message...
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