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What TV producers want from your spokespeople

What TV producers want from your spokespeople

In a recent survey conducted by D S Simon Media, 46 local TV news producers responded with the following: 68% of TV producers prefer to interview a brand spokesperson, rather than a third-party expert when producing a story featuring a company 76% prefer that the...
COVID-19 Media Guide for PR Pros

COVID-19 Media Guide for PR Pros

By Doug Simon, CEO, D S Simon Media. dougs@dssimonmedia.com Given the enormous economic uncertainty and the need for brands and non-profits to continue to communicate with the public, we’ve started this guide as a way for you to keep track of what the broadcast media...