Tagged HBP

Capitol Communicator reports that HBP states that as the U.S. economy begins to reopen, companies may want to update their marketing strategies.

How Marketing Is Changing in The “New Normal”

July 31, 2020

Agency, Insights, Marketing, Top Right Sponsored

By HBP, Inc. As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why?...

Capitol Communicator reports that HBP, a marketing services company with offices in Maryland and Virginia, reports research that direct mail ROI rises dramatically when direct mail is used as part of an integrated, multichannel marketing campaign.

Direct Mail Is “Force Multiplier” for Multichannel Marketing

June 15, 2020

B to B, B to C, Bottom Left Sponsored, Marketing

New research puts numbers to what marketers already know: direct mail ROI rises dramatically when direct mail is used as part of an integrated,...