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How great marketing is like a great sports team

How great marketing is like a great sports team

By HBP To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email or wide format—can be influential, their combined efforts will bring the best results. To make...
On the Move

On the Move

Christine L. Delucchi started a new position as SVP, Global Marketing & Communications at Hines, a privately owned global real estate investment, development and management firm. Delucchi is well known in DC region real estate and hospitality advertising community...