Hispanic workers are underrepresented in the media industry, according to a report released by Congressman Joaquin Castro (D-20-TX), conducted by the General Accounting Office (GAO), states MediaPost. Hispanics made up 12% of the media workforce in 2019, up from 11%...
For many advertisers, “there are many opportunities for advertisers to connect and engage with U.S. Hispanics once they understand the diversity of this community and what matters most to them. It is an essential strategy for brand growth,” states a...
By Connect360 Multimedia The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country, both in terms of population size and purchasing power. According to the U.S. Census Bureau’s population estimates, as of 2013, there are...
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