Coca-Cola Co. will discontinue Honest Tea, based in Bethesda, MD, “as part of a repositioning of its ready-to-drink tea portfolio that will also help it meet packaging supply challenges,” reports Ad Age. Seth Goldman, who co-founded Honest Tea out of his...
By Geoff Livingston, Capitol Communicator Media Strategist The fall edition of the Mid-Atlantic Marketing Summit has come and gone, but the words of Honest Tea founder & CEO Seth Goldman still resonate. The Honest TeaEO said, “There is no such thing as a socially...
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