IAB Releases New Ad Format Specs Capitol Communicator July 20, 2017 AdvertisingThe Interactive Advertising Bureau (IAB) released the final version of the IAB Standard Ad Unit Portfolio. The specs include advertising units that...
Marketers, Ad Agencies, Tech Firms and Media Companies Should Help Prevent the Spread of Fake News Online, States Head of IAB Capitol Communicator January 31, 2017 Agency, MarketingThe head of the online advertising trade body the Interactive Advertising Bureau is urging marketers, ad agencies, tech firms and media companies to...
Americans Prefer Ad-Supported Internet to Paid Capitol Communicator May 12, 2016 Advertising, Digital, Top Center SponsoredAmericans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers...
Interactive Advertising Bureau Names Dave Grimaldi to Lead D.C. Office Capitol Communicator December 3, 2015 Advertising, B to G, UncategorizedThe Interactive Advertising Bureau (IAB) named Dave Grimaldi as the trade organization’s new executive vice president of public policy and head of...
