by Greg Kihlström | Apr 5, 2023 | Agency, Marketing, Top Right Sponsored
The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work By Greg Kihlström Artificial intelligence, while certainly not new to marketers, is having a moment. Whether...
by Greg Kihlström | Jan 11, 2023 | Agency, General, Insights, Top Right Sponsored
By Greg Kihlström Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: build a foundation for the future of customer relationships or lose...
by Greg Kihlström | Dec 14, 2022 | Insights, Upper Left Sponsored
By Greg Kihlström, Principal & Chief Strategist, GK5A For a while now, the marketing and advertising world has been grappling with two very important, yet opposing ideas. The first set of ideas is the need for more personalized customer experiences that drive...
by Greg Kihlström | Sep 14, 2022 | Insights, Marketing
By Greg Kihlström The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in...
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