HighRock Staff Feature: Len Sullivan When a problem arises, it can often stall individual productivity, team coherency and – given enough time and pressure – it can even affect a company’s profitability. After 26 years of marketing and strategy implementation, Len...
Sagamore Spirit had one goal when they began planning – to become the premier distiller of rye whiskey. However, entering a crowded whiskey market required not only a distinct product, but a distinct bottle. The vision for their new whiskey bottle came to life through...
Technology moves fast, and seems to change on a daily basis. Some trends stick; some don’t. How do you know when a new product falls in the realm of a “gadget” or a “tool”? We often want to classify gadgets as “gimmicky” and tools...
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