Examine the multi-billion-dollar local advertising market at LOCAL IMPACT D.C. hosted by BIA Advisory Services on May 10 at the NAB Headquarters in Washington D.C. This half-day program is a “roll up your sleeves” event for broadcasters, publishers and...
Chantilly-based BIA Advisory Services reported that local ad spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018, with retail, financial/insurance services, restaurants and auto verticals divvying their ad spend between traditional and...
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