by Capitol Communicator | Jan 24, 2023 | Communications, General, Top Center Sponsored
Candy-maker Mars, headquartered in McLean, VA, said it is replacing its M&Ms “spokescandies” with actress Maya Rudolph after facing “right-wing criticism” over its mascot makeover, reports CNBC. Rudolph will star in the candy brand’s Super Bowl LVII...
by Capitol Communicator | Mar 13, 2019 | B to C, Marketing, Top Center Sponsored
Mention Mars Inc. to your average consumer and they might know the company makes popular candies like M&Ms and Starburst, reports Adweek, which added that it’s less likely they’ll know that Mars is also a big player in the pet-care industry, not just with brands...
by Capitol Communicator | May 2, 2016 | Advertising, B to C, Marketing
Bruce McColl, chief marketing officer of McLean, Va,-based Mars, is leaving the candy, food and petcare company after 24 years, including 10 as CMO. He will be replaced by Andrew Clarke, a 15-year Mars veteran, who will step into the newly created role of chief...
by Capitol Communicator | Oct 30, 2015 | Advertising, Agency, Insights
Too many brands are keeping their agencies in “creative imprisonment,” said Bruce McColl, Mars global CMO, at the Australian Association of National Advertisers conference, reports Campaign US. The story in Campaign US, in part, also stated: “Low...
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