Mars Updates Brand Identity and is “Slowly Emerging from its Candy Shell” Capitol Communicator March 13, 2019 B to C, Marketing, Top Center SponsoredMention Mars Inc. to your average consumer and they might know the company makes popular candies like M&Ms and Starburst, reports Adweek, which...
Bruce McColl Leaving Mars, Andrew Clarke Named Chief Marketing and Customer Officer Capitol Communicator May 2, 2016 Advertising, B to C, MarketingBruce McColl, chief marketing officer of McLean, Va,-based Mars, is leaving the candy, food and petcare company after 24 years, including 10 as CMO....
Mars CMO Blasts Clients for Locking Agencies in ‘Creative Imprisonment’, Reports Campaign US Capitol Communicator October 30, 2015 Advertising, Agency, InsightsToo many brands are keeping their agencies in "creative imprisonment," said Bruce McColl, Mars global CMO, at the Australian Association of National...
