by Capitol Communicator | Oct 19, 2022 | Agency, General, Richmond News
The Martin Agency announced their commitment to hire a minimum of 50% directorial/editorial talent from underrepresented groups with regards to gender, race and ability for all their video content production, as part of the agency’s goal to help reshape the...
by Capitol Communicator | Sep 20, 2022 | Agency, Insights, Richmond News, Upper Left Sponsored
After The Martin Agency’s new business machine roared to life in 2020, winning accounts like Axe, Old Navy, Twisted Tea and Century 21, the agency spent 2021 delivering its first work for those brands. On the new business front, the pipeline was cooler, but in 2022,...
by Capitol Communicator | Apr 22, 2022 | Richmond News, Top Center Sponsored
It’s not every day a brand, much less a beverage brand, creates an ad where someone pees into its product—even if empty. But Busch, and creative shop The Martin Agency, based in Richmond, felt the move would rise above the typically bland messages of sustainability...
by Capitol Communicator | Apr 19, 2022 | Agency, General
There are times during the year when it can feel like a stretch to get to the next long weekend, reports Marketing Brew. To address this problem, continues the Marketing Brew post, “in today’s era of burnout and resignations, some agencies have been offering...
by Capitol Communicator | Feb 22, 2022 | Advertising, Agency, Top Center Sponsored
The head of The Martin Agency in Richmond “has called out Coinbase CEO Brian Armstrong after he suggested his company’s popular Super Bowl ad was conceptualized in-house. The ad agency head claimed the idea was actually inspired by her company’s pitch,”...
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