The Creative Now: A Chat with Matt Smith, CEO, SmithGifford Cade Martin April 7, 2020 Agency, Coronavirus, People, The Creative Now1 CommentBy Cade Martin As a kid, I spent many a dinner at a table surrounded by parents friends, an eclectic cast of characters — sculptors, writers,...
OH, THAT’S GOOD: Hallelujah: Some Genuine Holiday Good News Matt Smith December 20, 2019 Agency, Oh, That's Good, People, Top Center Sponsored, Upper Left SponsoredBy Matt Smith It's that time of year again when cheesy ad messages and made-up names like “Black Friday” and “Cyber Monday” become...
OH, THAT’S GOOD: My Hopes And Dreams Are Headed for the Dumpster Matt Smith November 12, 2019 Agency, Bottom Left Sponsored, Oh, That's GoodBy Matt Smith We are currently in a “clean out the office” mode at SmithGifford. The reason is because, I have to admit, the place is a bit...
OH, THAT’S GOOD: Why Praise Your Competition? Ask Mike Hughes Matt Smith October 29, 2019 Agency, Bottom Left Sponsored, Oh, That's Good By Matt Smith You might have wondered what motivated me to create a column for Capitol Communicator dedicated to saying nice things...
OH, THAT’S GOOD: Thinking Outside the Cereal Box Matt Smith October 16, 2019 Agency, B to C, Oh, That's Good, Upper Left SponsoredBy Matt Smith When I started this column in January of last year, my goal was to find and promote all the good work being created by agencies and...
OH, THAT’S GOOD: Capitol Communicator: Keeping Us All Connected Matt Smith September 30, 2019 Bottom Left Sponsored, Media, Oh, That's Good, Richmond News1 CommentBy Matt Smith I recall the day as if it was yesterday, only it was several years ago. I was in a boardroom with Paul Duning and we were talking...
OH, THAT’S GOOD: Political Ads Are Coming … And a Few of Them Will be Pretty Good Matt Smith September 17, 2019 Advertising, Bottom Left Sponsored, Oh, That's GoodIf you’re like me, you’re dreading the upcoming onslaught of political advertising we’re all going to be subjected to in 2020. A quick...
Fundamental Changes Impact Area Ad Agencies, With Shortages in Some Skills Sets Capitol Communicator September 6, 2019 Advertising, Agency, Insights, Top Center SponsoredFundamental changes in communications - including a shift in the skills needed to be successful in coming years - have had an impact on the...
OH, THAT’S GOOD: Trust Me! Matt Smith September 4, 2019 Agency, Insights, Oh, That's GoodBy Matt Smith Today’s column is not about a great, inspiring piece of creative work produced by an agency in our region. Instead it’s about...
OH, THAT’S GOOD: A Line for the Ages Matt Smith August 5, 2019 Agency, Oh, That's GoodBy Matt Smith I’ve always been fascinated by the influence and staying power of a single, memorable line. We’ve all seen them, especially...
