OH THAT’S GOOD: Robo This! Matt Smith July 22, 2019 Agency, Oh, That's Good, Upper Left SponsoredBy Matt Smith I know this column is supposed to be about all the good work that’s being created in our area and about how this is a great, smart...
OH, THAT’S GOOD: Two Sides of the Same Mind; Making Science and Creative Work Together Matt Smith July 7, 2019 Agency, Oh, That's Good, Upper Left SponsoredBy Matt Smith For a long time I’ve been told that, as a boutique ad agency that creates work that strives for emotional engagement, we...
OH, THAT’S GOOD: Infectious Work for Montgomery County’s Bio Business Matt Smith June 14, 2019 Oh, That's GoodBy Matt Smith In my never-ending quest to find goodness in all the nooks and crannies of our wonderful region, I was recently sent a campaign...
Oh, That’s Good: Give Me (and Yourself) a Break Matt Smith June 3, 2019 Oh, That's Good1 CommentBy Matt Smith Summer is fast upon us, and you might have noticed that over the past two weeks I haven’t written a column about the good work in...
Oh, That’s Good: Memo to Creatives: Get Out of Your Cubicles and Into the Theater Matt Smith May 13, 2019 General, Oh, That's Good, Upper Left SponsoredBy Matt Smith Since I started this column back in January, my goal has been to find and honor great creative work being done mostly by marketing...
I Thought I was Having a Heart Attack on Stage Matt Smith May 6, 2019 Agency, General, Oh, That's Good, Upper Left SponsoredBy Matt Smith In January of this year, Capitol Communicator and I launched my weekly “Oh, That’s Good” column, in which I identify and...
Oh, That’s Good: Political Ads Done Right Matt Smith April 29, 2019 Agency, Oh, That's Good, Top Right SponsoredBy Matt Smith One of the unique aspects of our creative community here in the Mid-Atlantic region is that we do more work for political campaigns...
Oh, That’s Good: On April 26, Watch Me Praise My Competition in Person (and Possibly Embarrass Myself at the Same Time) Matt Smith April 22, 2019 Events, Oh, That's Good, Top Right SponsoredBy Matt Smith Regular readers of this column know that my goal is to identify and praise the great creative work emanating from all the marketing...
Oh That’s Good: No “There” There? No Problem Matt Smith April 15, 2019 Agency, Oh, That's Good, Top Center SponsoredBy Matt Smith It’s extremely difficult to craft meaningful, impactful and engaging advertising when you don’t have an identifiable product or...
Oh, That’s Good: Serious Issues, Handled with Care Matt Smith April 8, 2019 Agency, Oh, That's Good, Top Center SponsoredBy Matt Smith If you want to find out just how great an agency really is, take a close look at the work they do for themselves. This is the...
