by Matt Smith | Dec 2, 2020 | Agency, Insights
For the record, I can’t even predict what I am going to have for dinner tonight. But for 2021? I predict 2021 will happen. The sun will come up and life will continue. But different. Just like our grandparents needed to save sugar and toilet paper from the...
by Cade Martin | Apr 7, 2020 | Agency, Coronavirus, People, The Creative Now
By Cade Martin As a kid, I spent many a dinner at a table surrounded by parents friends, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative community has remained in our offices, our teams and our collaborations. But that...
by Matt Smith | Dec 20, 2019 | Agency, Oh, That's Good, People, Top Center Sponsored, Upper Left Sponsored
By Matt Smith It’s that time of year again when cheesy ad messages and made-up names like “Black Friday” and “Cyber Monday” become ubiquitous, all in an effort to inspire you to buy stuff. To be honest, as far as I’m concerned it’s all #Hell. I know I sound...
by Matt Smith | Nov 12, 2019 | Agency, Bottom Left Sponsored, Oh, That's Good
By Matt Smith We are currently in a “clean out the office” mode at SmithGifford. The reason is because, I have to admit, the place is a bit of mess. Years of “I will get to that soon” and “let’s just put this over there for now” have finally caught up with us,...
by Matt Smith | Oct 29, 2019 | Agency, Bottom Left Sponsored, Oh, That's Good
By Matt Smith You might have wondered what motivated me to create a column for Capitol Communicator dedicated to saying nice things about my competitors. It’s a reasonable question. Is this some sort of PR stunt? No. In fact, it may be the worst PR move ever. ...
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