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Tagged Matt Smith

New PETA Campaign Reveals Mistreatment of Cows

Capitol Communicator
October 4, 2018
Advertising, Agency, Top Right Sponsored
2 Comments
A series of new videos from creative agency SmithGifford for its client PETA (People for the Ethical Treatment of Animals) that are designed to raise...

SmithGifford Beefs Up Creative Team with Art Director and Copywriter

Matt Smith
April 9, 2018
Agency, Bottom Left Sponsored, People
Falls Church, VA, advertising and marketing services agency SmithGifford announced two key appointments to the agency’s award-winning creative...

I Lost the Battle, But All of Us in the D.C. Ad Community Won the War

Matt Smith
April 9, 2018
Agency, B to B, Bottom Left Sponsored, Insights
By Matt Smth I got some bitter news recently - my ad agency lost a big pitch. It was bitter because we really swung for the fences on this one. ...

Super Bowl Ads Measure Mood of America

Capitol Communicator
January 31, 2018
Advertising, Communications, Insights
Each year, states an Associated Press story, "Super Bowl ads offer a snapshot of the national psyche. Last year, just after President Donald Trump...

Ads to Advertise Super Bowl Ads: Maybe Not Such a Good Idea After All?

Matt Smith
January 29, 2018
Advertising, Insights
By Matt Smith There was a time—let’s call it the good old days—when, during the weeks leading up to that great TV extravaganza known as the...

Why Can’t Competitors Work Together?

Capitol Communicator
June 23, 2016
Advertising, Agency, B to B, Uncategorized
By Jim Lansbury Thanks for the kind words, Competitor. Last week in Capitol Communicator, my fellow creative and frequent competitor Matt...

Compliments to a Competitor

Capitol Communicator
June 20, 2016
Advertising, Agency, Bottom Left Sponsored
2 Comments
By Matt Smith My first reaction was pure jealously.  Then I calmed down and realized I was actually pretty happy about what had happened. It...

Matt Smith, CEO of SmithGifford, Featured in Classic Boat Segment on CBS Sunday Morning Show

Capitol Communicator
August 31, 2015
Agency, Profiles
Matt Smith, CEO of Falls Church-based SmithGifford, loves marketing and, as it turns out, he also loves classic boats.  And, Smith was featured...

Up Close and Personal: Getting to Know Matt Smith, CEO, SmithGifford, Falls Church, VA

Cade Martin
August 3, 2015
Agency, Profiles, Up Close and Personal
2 Comments
Capitol Communicator is running a series of profiles of communicators in the mid-Atlantic. In this “up close and personal” profile, we...
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  • Maura Corbett, Founder and CEO of D.C.-Based Glen Echo Group, Named WWPR’s PR Woman of the Year

    Capitol Communicator
    November 15, 2019
  • AARP’s Martha Boudreau to be Keynote Speaker at WWPR’s PR Woman of the Year Award Luncheon on Nov. 15

    Capitol Communicator
    November 4, 2019
  • Solve Your Biggest Media Relations Challenges at the PRNEWS Media Relations: Next Practices Conference, Dec. 12-13, in D.C.

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    October 22, 2019
  • National Capital Chapter PRSA NCC Press Release

    Washington’s Best Public Relations and Public Affairs Campaigns Honored at 2019 PRSA-NCC Thoth Awards

    Capitol Communicator
    October 1, 2019
  • Advertising Week DC Runs Through October 3

    Capitol Communicator
    September 26, 2019

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    “Personalization” is ANA’s Marketing Word of the Year

    Capitol Communicator
    December 4, 2019
  • Five Trends in Roadmaps that are Reinventing Commerce

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    December 3, 2019
  • DDC Launches “Stay Local DC” Marketing Campaign

    Capitol Communicator
    November 24, 2019
  • ANA Tackling Marketing Industry’s “Ongoing Talent Crisis Head-On”

    Capitol Communicator
    November 14, 2019
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    November 13, 2019

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