New PETA Campaign Reveals Mistreatment of Cows Capitol Communicator October 4, 2018 Advertising, Agency, Top Right Sponsored2 CommentsA series of new videos from creative agency SmithGifford for its client PETA (People for the Ethical Treatment of Animals) that are designed to raise...
SmithGifford Beefs Up Creative Team with Art Director and Copywriter Matt Smith April 9, 2018 Agency, Bottom Left Sponsored, PeopleFalls Church, VA, advertising and marketing services agency SmithGifford announced two key appointments to the agency’s award-winning creative...
I Lost the Battle, But All of Us in the D.C. Ad Community Won the War Matt Smith April 9, 2018 Agency, B to B, Bottom Left Sponsored, InsightsBy Matt Smth I got some bitter news recently - my ad agency lost a big pitch. It was bitter because we really swung for the fences on this one. ...
Super Bowl Ads Measure Mood of America Capitol Communicator January 31, 2018 Advertising, Communications, InsightsEach year, states an Associated Press story, "Super Bowl ads offer a snapshot of the national psyche. Last year, just after President Donald Trump...
Ads to Advertise Super Bowl Ads: Maybe Not Such a Good Idea After All? Matt Smith January 29, 2018 Advertising, InsightsBy Matt Smith There was a time—let’s call it the good old days—when, during the weeks leading up to that great TV extravaganza known as the...
Why Can’t Competitors Work Together? Capitol Communicator June 23, 2016 Advertising, Agency, B to B, UncategorizedBy Jim Lansbury Thanks for the kind words, Competitor. Last week in Capitol Communicator, my fellow creative and frequent competitor Matt...
Compliments to a Competitor Capitol Communicator June 20, 2016 Advertising, Agency, Bottom Left Sponsored2 CommentsBy Matt Smith My first reaction was pure jealously. Then I calmed down and realized I was actually pretty happy about what had happened. It...
Matt Smith, CEO of SmithGifford, Featured in Classic Boat Segment on CBS Sunday Morning Show Capitol Communicator August 31, 2015 Agency, ProfilesMatt Smith, CEO of Falls Church-based SmithGifford, loves marketing and, as it turns out, he also loves classic boats. And, Smith was featured...
Up Close and Personal: Getting to Know Matt Smith, CEO, SmithGifford, Falls Church, VA Cade Martin August 3, 2015 Agency, Profiles, Up Close and Personal2 CommentsCapitol Communicator is running a series of profiles of communicators in the mid-Atlantic. In this “up close and personal” profile, we...
