North Potomac Times Suspends Publication; Joins Growing Number of Others that Have Shuttered Capitol Communicator April 23, 2017 Advertising, MediaDr. Rod Mayer, publisher of The North Potomac Times, a newspaper focused on North Potomac, and the surrounding areas, including Gaithersburg,...
Majority of Millennial Men Not Subscribing to Cable, States New Report Capitol Communicator February 22, 2017 Digital, Media, Top Center SponsoredDepending on what study you look at, cord cutting is either a tiny problem, a minor problem or a growing problem, reports Media Life Magazine, which...
What Cord-Cutting Millennials are Watching Capitol Communicator January 30, 2017 Insights, UncategorizedIt should come as no surprise that Millennials are cutting the cord more rapidly than other generations, reports Media Life magazine, which added:...
Most Traditional Media will be Dramatically Transformed in Coming Years Reports Media Life Capitol Communicator January 2, 2017 Advertising, Insights"Ten years ago the iPhone didn’t exist, local advertisers didn’t know what a Facebook page was, and yellow pages were an essential part of any...
Consumers Cutting Broadband Internet Services Capitol Communicator December 12, 2016 Bottom Left Sponsored, Digital, Insights, Uncategorized3 CommentsWhen you think of cord cutting, you undoubtedly think of people giving up their subscriptions to pay TV in order to save money. But there’s new...
Cord Cutting Impacts Some Cable Networks More than Others Capitol Communicator October 9, 2016 InsightsNew data from Deutsche Bank shows that one network has lost more subscribers than any other from cord cutting. That’s The Weather Channel, reports...
“Troubling Truths About Native Advertising”, Reported by Media Life Capitol Communicator August 30, 2016 Advertising, Insights"Savvy media people have always been a little wary of native advertising", reports Media Life. The Media Life article, in part,...
Time Spent with Media Leveling Off, States Media Life Capitol Communicator June 9, 2016 Communications, InsightsIn recent years, with the rise of smartphones, tablets, next-gen gaming consoles and the internet of things, time spent with media has been on a...
“Rampant Fraud” Impacting Digital Dollars, States Media Life Capitol Communicator April 25, 2016 Advertising, Digital, MarketingA handful of advertisers who had moved money from television to digital, a few months ago, shifted it back again, voicing concerns about digital...
Majority of Ads Should Be in Traditional Media, States New Report Capitol Communicator April 4, 2016 Advertising, Top Center SponsoredOnly a few decades ago, finding the right mix for your media plan didn’t take too much imagination. There were only a few different types of media...
