by Capitol Communicator | Aug 30, 2016 | Advertising, Insights
“Savvy media people have always been a little wary of native advertising”, reports Media Life. The Media Life article, in part, added: “It’s little more than an advertorial for the digital age, advertising messages tricked out to appear as legitimate...
by Capitol Communicator | Mar 28, 2016 | Advertising, Broadcasting, Digital
Some forms of advertising look so much like news, you might not even notice the difference. And that’s a problem and why the Radio TV Digital News Association’s Board of Directors voted to adopt and to publish new guidelines on what has come to be called...
by Capitol Communicator | Jun 7, 2015 | Advertising, Communications, Media, Top Center Sponsored
Viewers who tuned in to a recent 10 o’clock newscast on Boston TV station MyTV38 may have seen the future of local broadcasting. The question is whether they knew what they were watching, reported The Boston Globe. Near the end of that telecast, the station aired an...
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