by Capitol Communicator | Feb 26, 2018 | Advertising, Top Center Sponsored
Madison Avenue is taking one more step in its ongoing quest to change how advertising is measured, states Variety, which added that as “TV’s annual “upfront” ad-sales season looms, Interpublic Group and Nielsen have struck a wide deal that will give new ballast... by Capitol Communicator | Jan 20, 2018 | Bottom Left Sponsored, Insights, Media
According to Nielsen Live +7-day data, in 2017 CNN’s median age was 60, while the median age of the Fox News and MSNBC viewer was 65, reports TVNewser, which added that the good news for CNN and Fox News is “they each aged down one year, from 2016 when CNN’s... by Capitol Communicator | Oct 10, 2017 | Broadcasting
Nielsen is out with its annual rankings of the top local TV markets, reports TV Spy, which added that the biggest mover in the Top 10 “is the San Francisco/Oakland/San Jose market which drops from No. 6 to No. 8, a loss of -1.5 percent of TV homes vs. the... by Capitol Communicator | Sep 14, 2017 | Insights, Uncategorized
Nielsen is out with its look at TV and digital news consumption, reports Adweek, which added that “the report of results from Q1 2017 is heavy on local news consumption; its growth, its diversity of viewers and its outsize role. In an average week, local news... by Capitol Communicator | Aug 7, 2017 | Bottom Left Sponsored, Insights, Uncategorized
Data put out by Nielsen for what it calls “linear viewing” — which counts number of people who watch a program the day it airs — has been on a steady decline across broadcast and many cable networks in recent years, reports the Los Angeles Times, which, in part,...
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