by Capitol Communicator | Jun 15, 2017 | Acquisitions
The Stagwell Group acquired “mobile research assets” from Nielsen, specifically the Mobile Insights Survey and the Total Communication Survey. As part of the transition, the assets will relaunch as HarrisX, a new market research and consumer experience...
by Capitol Communicator | Dec 16, 2016 | Communications, Insights
“Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth,” reports Nielsen. In fact, continued Nielsen, “a recent Nielsen Scarborough study found that...
by Capitol Communicator | Oct 8, 2015 | Advertising, Insights, Top Center Sponsored, Uncategorized
Facebook has been going hard after marketers’ TV budgets, and with some success. Now, it’s coming armed with research from Nielsen suggesting it’s a better reach medium than TV for millennials and Hispanics coveted by so many marketers, reports Ad...
by Capitol Communicator | Oct 2, 2015 | Advertising, Insights
“We live in the age of ad blocking, where people can download special software for their laptops or iPhones to avoid ads or even skip them entirely with their DVRs. So it may come as a surprise that, despite our penchant for avoiding ads, we actually still put a...
by Capitol Communicator | Sep 7, 2015 | Broadcasting, Insights, Top Center Sponsored, Uncategorized
The Washington, D.C., TV market now is the nation’s seventh largest in the new 2015-2016 TV season market-size rankings by Nielsen, reports DCRTV. DCRTV stated that according to Nielsen, NYC remains first, followed by LA, Chicago, Philadelphia, Dallas-Fort...
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