by Capitol Communicator | Feb 27, 2024 | Agency, General, People, Top Right Sponsored
Celebrated annually during February, Black History Month honors the contributions and triumphs of African Americans throughout U.S. history. LMO states: “One individual we’re honoring this month happens to be one of the founders of Laughlin, Marinaccio &... by Guest Columnist | Feb 6, 2023 | Insights
By Ron Owens Seeing yourself as others see you is vital to any individual trying to make his or her way in this rough-and-tumble, competitive world. By all indications, advertising agencies are not exempt from this law of survival either. This article represents my... by Guest Columnist | Dec 15, 2022 | Agency, Insights
By Ron Owens, Guest Columnist When I was an advertising director at Pitney Bowes, a Fortune 500 company, and wanted to get the best out of my ad agency… 1. The first thing I did was to tell the agency’s president: “You are our agency. We have confidence in you and... by Guest Columnist | Nov 13, 2022 | Agency, Insights
By Ron Owens This is “must reading” for ad agency management executives, creative, media and agency support staff. Having worked in the advertising industry for over fifty-years including…forty-years with ad agencies, four years as a worldwide advertising and public... by Guest Columnist | Oct 26, 2022 | Advertising, Agency, Insights
By Ron Owens To date, few Americans know that advertising is the key driver of the U.S. economy and a major contributor to employment, U.S. sales and our GDP by creating and supporting over $2 trillion in job salaries and wages or 17% of the total U.S. labor force...
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