by Capitol Communicator | Jun 29, 2021 | Advertising, Agency, Bottom Left Sponsored
Capital One, McLean, VA, launched its first national campaign for its digital automotive shopping tool with the help of two of the cast of the TV sitcom “Schitt’s Creek.” The spot features Eugene and Sarah Levy engaging in an exchange showcasing how the...
by Capitol Communicator | Nov 28, 2020 | Advertising, Agency, Top Right Sponsored
PenFed Credit Union, Tysons, VA, launched the “PenFed Saves You Money” integrated marketing campaign. The campaign promotes PenFed’s rates for checking and premium online savings, credit cards, mortgages, auto loans and personal loans. The campaign will air widely in...
by Capitol Communicator | Jan 6, 2020 | Advertising, Agency, B to C, Upper Left Sponsored
PenFed Credit Union rolled out an integrated advertising campaign with the theme “Better Together.” The campaign, states a release, emphasizes McLean, Virginia-based PenFed’s unique blend of credit union perks with large financial institution benefits and will run in...
by Capitol Communicator | Mar 5, 2019 | B to C, Bottom Left Sponsored, Digital
PenFed Credit Union in Tysons, VA, has launched a digital division dedicated to highlighting stories of inspiration, resilience and service. PenFed is the nation’s second-largest federal credit union with 1.8 million members and $25 billion in assets and the first...
by Capitol Communicator | Sep 5, 2018 | Acquisitions, Agency
PenFed Credit Union acquired marketing services agency WHITE64, which has served as PenFed’s marketing agency since 2014. When asked about the acquisition, Matt White, president of WHITE64, told Capitol Communicator that to stay relevant, agencies have to invest in...
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