“Podcasts Drive High Brand Awareness,” Finds Nielsen Survey Capitol Communicator September 21, 2021 Insights, Top Right SponsoredNielsen, which offers a podcast buying service, has released a survey showing that podcasts drive high brand awareness and purchase intent, reports...
Passing the Torch: Introducing the Two Marketing Moms Podcast Sponsored June 16, 2021 Agency, Insights, Marketing, Top Right SponsoredBy Robert Whittle, Chairman and CEO, Williams Whittle The class of 2020 had it rough. Instead of walking across the stage to receive their...
Bigger Brands Discovering Podcast Advertising Capitol Communicator May 12, 2021 Advertising, InsightsU.S podcast advertising is poised to grow as much in the next two years as in the entire past decade, according to a study conducted by...
New Podcast Gives Listeners a Front Row Seat to an Immersive Audio Theatrical Experience Guest Columnist October 3, 2020 Agency, Bottom Left Sponsored, GeneralBy Hal Schild Listen up! Missing Link, a podcast media company, launched Between Acts, an immersive audio podcast theatre experience. Each...
National Geographic Podcast Returns After a Million Downloads Capitol Communicator October 8, 2019 Communications, General, Top Right SponsoredThe second season of “Overheard at National Geographic” will air October 15, reports Publishers Daily, which added that National Geographic is...
New Podcast, The Agile World, by Greg Kihlström Discusses the Evolving Brand-Consumer Relationship Greg Kihlström March 12, 2019 Advertising, Digital, Insights, Upper Left SponsoredGreg Kihlström, SVP Experience at Yes& and author of The Agile Brand, has launched a new podcast entitled The Agile World. It will provide...
Study Finds Podcast Ads May Be Just as Effective as TV Commercials in Driving Consumer Actions Capitol Communicator February 15, 2019 Advertising, B to C, Top Right SponsoredA study commissioned by radio giant Westwood One suggests that podcast advertisements may be just as effective as television commercials in driving...
Washington Post to Launch “Flagship Podcast” Later This Year Capitol Communicator September 4, 2018 General, MediaThe Washington Post hired award-winning journalist and veteran audio storyteller Madhulika Sikka as an executive producer on The Post’s audio team....
Smartphones Have Significant Impact on Podcasting, Concludes New Report Capitol Communicator March 20, 2018 Digital, InsightsIf there was any doubt that the proliferation of smartphones has had a significant impact on podcasting, a new report released by Nielsen will put...
Fox Launches Podcast Supported by Advertisers, Not Paying Subscribers Capitol Communicator June 20, 2017 AdvertisingThe Five is the first Fox News program to launch a free podcast, supported by advertisers, not paying subscribers, reports Adweek, which...
