New Podcast, The Agile World, by Greg Kihlström Discusses the Evolving Brand-Consumer Relationship Greg Kihlström March 12, 2019 Advertising, Digital, Insights, Upper Left SponsoredGreg Kihlström, SVP Experience at Yes& and author of The Agile Brand, has launched a new podcast entitled The Agile World. It will provide...
Study Finds Podcast Ads May Be Just as Effective as TV Commercials in Driving Consumer Actions Capitol Communicator February 15, 2019 Advertising, B to C, Top Right SponsoredA study commissioned by radio giant Westwood One suggests that podcast advertisements may be just as effective as television commercials in driving...
Washington Post to Launch “Flagship Podcast” Later This Year Capitol Communicator September 4, 2018 General, MediaThe Washington Post hired award-winning journalist and veteran audio storyteller Madhulika Sikka as an executive producer on The Post’s audio team....
Smartphones Have Significant Impact on Podcasting, Concludes New Report Capitol Communicator March 20, 2018 Digital, InsightsIf there was any doubt that the proliferation of smartphones has had a significant impact on podcasting, a new report released by Nielsen will put...
Fox Launches Podcast Supported by Advertisers, Not Paying Subscribers Capitol Communicator June 20, 2017 AdvertisingThe Five is the first Fox News program to launch a free podcast, supported by advertisers, not paying subscribers, reports Adweek, which...
Washington Post Ranked Among Top-10 Podcast Publishers in May 2017 Capitol Communicator June 12, 2017 MediaThe Washington Post reports that it ranked "among the top 10 podcast publishers in May 2017, according to newly released data by Podtrac, a leader...
Brands Betting Big on Podcasts, Reports Adweek Capitol Communicator August 29, 2016 Advertising, B to C, MarketingTen years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories, but...
Washington Post’s “Presidential” Podcast Passes a Million Downloads Capitol Communicator April 5, 2016 Media, Top Center SponsoredThe Washington Post’s “Presidential” podcast surpassed a million downloads on iTunes roughly two months after its launch, reports The Post....
Sun Columnist Dan Rodricks Switches from WYPR to Podcasts Jeff Davis October 19, 2015 Broadcasting, MediaDan Rodricks, columnist for the Baltimore Sun and former host of the “Midday with Dan Rodricks” show on WYPR, has switched to podcasting for his...
