by Capitol Communicator | May 13, 2022 | Advertising, Social Media, Top Right Sponsored
U.S. podcast ad revenue is estimated to grow 47% to $2.1 billion in 2022, according to a report from the Interactive Advertising Bureau and consulting firm PwC, states MediaDailyNews. It is projected, continues the report, ‘that podcast ad revenue will tack on...
by Capitol Communicator | Jan 31, 2022 | Advertising, Bottom Left Sponsored, Insights
U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to data from MediaRadar. Spending rose by 46% year-over-year in Q2, and 31% YoY in Q3. “Vertical categories showing double-digit growth in spend included tech, media and...
by Capitol Communicator | Sep 21, 2021 | Insights, Top Right Sponsored
Nielsen, which offers a podcast buying service, has released a survey showing that podcasts drive high brand awareness and purchase intent, reports Publishers Daily. The study coincides with one by NCSolutions, showing that 42% of listeners have at some point...
by Sponsored | Jun 16, 2021 | Agency, Insights, Marketing, Top Right Sponsored
By Robert Whittle, Chairman and CEO, Williams Whittle The class of 2020 had it rough. Instead of walking across the stage to receive their diploma, they graduated online as the first class of COVID-19, true digital natives. Many grads who had job offers lined up...
by Capitol Communicator | May 12, 2021 | Advertising, Insights
U.S podcast advertising is poised to grow as much in the next two years as in the entire past decade, according to a study conducted by PricewaterhouseCoopers (PwC) for IAB, the Interactive Advertising Bureau, states Digital News Daily. Podcast advertising revenue...
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