by Robyn Sachs | Aug 12, 2019 | Marketing, PR
By Robyn M. Sachs, President, RMR & Associates, Inc. The greatest challenge facing any new product is the FUD Factor – Fear, Uncertainty, and Doubt. This holds true whether you’re trying to influence reporters, editors, prospects or customers. Effective public...
by Robyn Sachs | May 6, 2019 | Bottom Left Sponsored, Insights, PR
By Robyn Sachs, President & CEO of RMR & Associates PR as Part of the Modern Marketing Mix What kind of honor is it to be recognized as “Small Business’ Best-Kept Secret”? No matter how long you’ve been in business, customers are less likely...
by Robyn Sachs | Apr 1, 2019 | Agency, B to B, B to C, Top Right Sponsored
By Robyn Sachs Imagine that you are shopping – it doesn’t matter whether you’re grocery shopping or preparing to buy large, high-tech office equipment – and you have the choice of buying from a well-known company with a good reputation, or one you’ve neither...
by Robyn Sachs | Jan 28, 2019 | Advertising, Agency, Insights, Top Right Sponsored
Much has been written about how to work with millennials: what they want from their jobs, how they differ from previous generations, how to keep them happy, etc. All good to know. But in focusing so heavily on their needs, it seems no one explained to them what they...
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