by Capitol Communicator | Aug 10, 2018 | Advertising, Insights
Roku may have made its name as a connected TV device maker, but advertising is now the biggest and fastest-growing part of the company, reports Digiday, which added that in the first quarter of 2018, “Roku’s platform revenue — which includes its advertising...
by Capitol Communicator | Apr 3, 2017 | Advertising
In Roku’s latest effort to attract more traditional TV ad dollars, reports AdAge, “the company is introducing audience guarantees for advertisers buying commercial inventory on the over-the-top platform. While marketers had previously been able to measure...
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