A Playbook for Salvaging the Washington Redskins’ Brand Capitol Communicator January 6, 2020 Agency, Marketing, Top Center SponsoredBy Jim Lansbury Ah the holidays. A time for family, friends, reflection and, if you live in D.C., complaining about yet another disastrous...
RP3’s In-House Content Lab Helps Meet Rapidly Changing Needs of Marketers RP3 Agency November 11, 2019 Agency, Marketing, Upper Left SponsoredAs people consume more and more content in real time, marketers need to create artful storytelling at the speed of culture to break through the...
ADWKDC 2019: D.C.-Based Brands Find Success Tied to Purpose RP3 Agency October 10, 2019 Advertising, Agency, Insights, Top Center Sponsored“A good journalist friend of mine who covers the D.C. business sector told me ‘In Silicon Valley, the main focus is money whereas, in Washington,...
Up Close and Personal: Getting to Know Jim Lansbury, Co-Founder and Chief Creative Officer of RP3 Agency Capitol Communicator August 1, 2019 Profiles, Top Center Sponsored, Up Close and Personal Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature...
Inside the ADDYs: Where Great Ideas do Come from Anywhere RP3 Agency May 28, 2019 Agency, Awards, Insights, Upper Left SponsoredBy Jim Lansbury, Founder and Creative Director at RP3 Agency Last week I was honored to judge the AAF’s American Advertising Awards National...
2019 Predictions from RP3 RP3 Agency December 16, 2018 Agency, InsightsRP3, an agency based in Bethesda, Md, provided three predictions on what's ahead as we move into the new year. They are: My prediction for 2019 is...
RP3 Launches Campaigns for Giant Food, Norfolk Southern and the National Law Enforcement Museum RP3 Agency November 7, 2018 Agency, Bottom Left Sponsored, MarketingRP3 Agency, a leading creative agency based in Bethesda, Md., announced the launch of integrated marketing campaigns for Giant Food, Norfolk Southern...
A Request for Improvements to the Typical Request for Proposal RP3 Agency May 15, 2018 Agency, B to B, InsightsBy Jim Lansbury For the past few months, we’ve been drowning in RFIs and RFPs. Which is obviously a good problem to have. Pitching business is...
Giant Food Selects RP3 as its Agency of Record RP3 Agency May 9, 2018 Agency, B to C, Top Center Sponsored, UncategorizedGiant Food, the region’s leading grocer serving Virginia, Maryland, Delaware and D.C., selected RP3 Agency as its agency of record to lead its new...
The Value of Super Bowl Ad Teasers: They Stir Up Social Media and Extend Ad’s Shelf Life RP3 Agency January 31, 2018 Advertising, Agency, InsightsBy Jim Lansbury Let me start by saying for the record that I hate Super Bowl ad teasers and this Super Bowl ad preview may contain wildly...
