by Matt Smith | Dec 21, 2020 | Awards, General, Upper Left Sponsored
By Matt Smith, founder of SmithGifford As we reflect on 2020 and all of the challenges it’s brought us, we’re taking comfort in two things. The first is that it’s almost over. The other is food. From the tried and true recipes we’ve grown up with to the saga that was...
by Capitol Communicator | Sep 12, 2019 | Advertising, Agency, Upper Left Sponsored
A woman in a well-appointed suburban home hears her doorbell ring. She looks through a peephole, sees nothing, and starts to walk away. The bell rings again. Who’s there? What’s going on? What’s going on is a brand being very clever in a category not usually known...
by Capitol Communicator | Oct 4, 2018 | Advertising, Agency, Top Right Sponsored
A series of new videos from creative agency SmithGifford for its client PETA (People for the Ethical Treatment of Animals) that are designed to raise awareness of how cows used for dairy are treated to obtain their milk is set to launch this week. The effort is part...
by Matt Smith | Jan 29, 2018 | Advertising, Insights
By Matt Smith There was a time—let’s call it the good old days—when, during the weeks leading up to that great TV extravaganza known as the Super Bowl, that people talked about the game. Who was going to win? Whose quarterback was better? What was the deciding...
by Cade Martin | Aug 3, 2015 | Agency, Profiles, Richmond News, Up Close and Personal
Capitol Communicator is running a series of profiles of communicators in the mid-Atlantic. In this “up close and personal” profile, we feature Matt Smith. Photography for this series is by Cade Martin; wardrobe styling by Pascale Lemaire for THE Artist Agency; and...
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