by Matt Smith | Mar 10, 2020 | Agency, Bottom Left Sponsored, General, Oh, That's Good
Matt Smith, CEO of SmithGifford, tells Capitol Communicator that when he started SmithGifford, “every new employee was required to bring a roll of toilet paper on their first day. Not because we were that bare bones, but because it was a funny reminder that at...
by Capitol Communicator | Dec 21, 2019 | Advertising, Agency, General
Here’s an uplifting holiday story about a unique campaign that benefits a good cause. The interactive, multimedia fundraising effort is for Children’s National Hospital, one of the nation’s top six children’s hospitals, and it’s called “Light Up Dr. Bear.” The...
by Matt Smith | Oct 10, 2019 | Advertising, Agency, Upper Left Sponsored
We all know kids say the darndest things, right? That’s because youthful innocence and naiveté lets them get away with anything. Such is the case in the latest execution of an ongoing TV ad campaign for Long Roofing created by Falls Church, VA-based ad agency...
by Matt Smith | Jan 23, 2019 | Agency, Oh, That's Good, Upper Left Sponsored, Video
Hello and welcome to my second weekly column celebrating great work created by marketing agencies headquartered throughout the Washington, D.C., metro area. As I said in my debut column, my goal is to promote great work by local agencies. Not work created by my...
by Capitol Communicator | Dec 4, 2018 | Agency, Upper Left Sponsored
Award-winning advertising and marketing services agency SmithGifford is lighting up the Washington, D.C., metro area this holiday season with a new, interactive fundraising campaign for its client, Children’s National, one of the nation’s top-five children’s...
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