by Jeffrey Davis | Dec 28, 2020 | Insights, PR, Upper Left Sponsored
By Jeffrey A. Davis, APR Capitol Communicator Regional Editor If 2020 has taught us anything, it’s that we have no idea what’s in store for the new year, but here goes! Brevity Rewarded Audiences will demand even shorter and faster content in 2021. So...
by Capitol Communicator | Mar 8, 2018 | Advertising, B to C, Social Media
From virtual slam dunks to interactive mobile games, Baltimore-based Under Armour “is finding its groove on Snapchat”, states Adweek, which added that within “the roster of brands continually testing new creative and ad formats, Under Armour is...
by Capitol Communicator | Feb 12, 2018 | Insights, Social Media, Top Center Sponsored
Facebook is losing young users at an even faster clip to Snapchat than previously forecast, according to new research from eMarketer, reports USA TODAY, which added that less than half of U.S. Internet users ages 12 to 17 “will use Facebook this year for the...
by Capitol Communicator | Jan 29, 2018 | Bottom Left Sponsored, Insights, Social Media
Snapchat takes its secrecy seriously. Very, very seriously, states The Daily Beast, which added that the company “operates in secret “need to know”-type bubbles, where many in sales, content, or non-engineering roles feel kept in the dark. “Aside from an...
by Capitol Communicator | Jan 11, 2018 | Advertising, Insights, Marketing, Top Center Sponsored
Facebook’s growing dominance of digital is already well-known; this year it will account for 23.0% total US digital ad spending. But it will also hit a new height in 2018, taking in $1 of every $10 spent on all advertising— digital and nondigital combined, reports...
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