by Capitol Communicator | Mar 14, 2017 | Advertising, Marketing
Marketers are seeing little return when advertising on Snapchat and seem more interested in spending ad dollars on the company’s newfound rival, Instagram, reports Ad Age, which added: “That’s according to a series of studies published by RBC Capital...
by Capitol Communicator | Feb 16, 2017 | Social Media, Video
Discovery Communications in Silver Spring, Md, announced an agreement with Snap Inc. to create short-form vertical video shows exclusively for Snapchat, reports Adweek, which added: “In the next few months, Discovery said, the two companies will collaborate on a...
by Capitol Communicator | Feb 14, 2017 | Advertising, Social Media
There’s a ton of buzz right now around Snapchat, the 5-year-old social media site that recently filed for an initial public offering, reports Media Life, which added: “It’s inarguably the hot property among young people, with teens favoring the site over more...
by Capitol Communicator | Aug 26, 2016 | Advertising, Social Media
Snapchat needs to continue growing its user base to attract big advertising dollars, and it appears to be on the right path, reports Adweek. The AdWeek article, in part, added: “An eMarketer report Tuesday revealed that the social app—which claims to have 150...
by Capitol Communicator | Aug 16, 2016 | Acquisitions, B to B
Snapchat acquired mobile search and recommendation app Vurb for a reported $110 million. Why Snapchat was interested in a mobile search app at all is what makes the purchase interesting, states The Next Web, which added, in part: “It’s no secret that Snapchat is...
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