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Tagged Super Bowl

Super Bowl Ad Favorites

Capitol Communicator
February 3, 2020
Advertising, Agency, Top Center Sponsored
Capitol Communicator asked a number of regional agencies to share their opinion about their favorite ads. Here is what some of them had to...
Knowing Helps Us Decide in front of the NYC skyline

Washington Post Airs Super Bowl Spot About “Critical Work of Reporters”

Capitol Communicator
February 4, 2019
Media, Top Center Sponsored
The Washington Post premiered a 60-second message during Super Bowl LIII highlighting the "critical work of reporters and the role that work plays in...
Suberbowl LIII stadium graphics

Super Bowl Ads “Sidestepped Anything that Might Offend”

Capitol Communicator
February 4, 2019
Advertising, Insights, Top Center Sponsored
Pepsi should have chosen a different slogan for its ads during this year's Super Bowl, states NPR, which added that he company's slogan "was "More...
American Football ready to hike

Super Bowl Ads Aimed Increasingly at Women

Capitol Communicator
February 3, 2019
Advertising, Insights, Top Center Sponsored
Super Bowl ads this year are aimed increasingly at women, with more messages of female empowerment, as marketers seek to navigate a polarized...

Super Bowl Ad Winners and Losers – Best Entertainment vs. Best Ad

Warschawski
February 5, 2018
Advertising, Insights, Top Center Sponsored
By David Warschawski One of the biggest misconceptions about Super Bowl ads centers around the lens people use to judge them.  There is a very...

“Alexa Loses Her Voice” Wins Super Bowl Ad Meter

Capitol Communicator
February 5, 2018
Advertising, B to C, Top Center Sponsored
Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a...

The Value of Super Bowl Ad Teasers: They Stir Up Social Media and Extend Ad’s Shelf Life

RP3 Agency
January 31, 2018
Advertising, Agency, Insights
By Jim Lansbury Let me start by saying for the record that I hate Super Bowl ad teasers and this Super Bowl ad preview may contain wildly...

Ads to Advertise Super Bowl Ads: Maybe Not Such a Good Idea After All?

Matt Smith
January 29, 2018
Advertising, Insights
By Matt Smith There was a time—let’s call it the good old days—when, during the weeks leading up to that great TV extravaganza known as the...

Super Bowl Advertising: Fourth and Long

Capitol Communicator
January 29, 2018
Advertising, Insights, Top Center Sponsored
By Bob Sprague Gladiatorial contests at the Colosseum in Ancient Rome were interspersed with live naval battles, animal hunts, and the occasional...

Super Bowl Features a Number of Firsts for Advertisers, Reports Media Life

Capitol Communicator
February 1, 2017
Advertising, Insights, Uncategorized
"With a matchup virtually no one was clamoring to see—everyone wanted the New England Patriots to play the Dallas Cowboys, not the Atlanta...
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Latest Events

  • The Beginning of a New Era

    Capitol Communicator
    January 19, 2021
  • Capitol Communicator reports that Brightest Young Things pivots to become Exactly Agency

    Brightest Young Things Pivots to Exactly Agency

    Capitol Communicator
    January 15, 2021
  • Capitol Communicator reports that Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30, 2021.

    Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30

    Capitol Communicator
    January 8, 2021
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020
  • Capitol Communicator reports that Kevin Schmiegel, founder of “Hiring our Heroes” and CEO of Operation Gratitude, will join Beyond Definition for its next edition of Going Beyond.

    Join In: Going Beyond with Operation Gratitude CEO Kevin Schmiegel

    Sponsored
    December 10, 2020

Latest Marketing

  • Capitol Communicator reports on marketing company Strategic Factory's acquisition of Baltimore sign manufacturer A|A Signs.

    Strategic Factory Acquires Baltimore’s A|A Signs

    Jeffrey Davis
    January 17, 2021
  • Capitol Communicator reports that a Maryland man who was fired from his job after wearing his employee ID badge while storming the U.S. Capitol has turned himself in.

    Frederick Marketing Firm Fires Employee After Spotting Photos of Him In Capitol During “Security Breach”

    Jeffrey Davis
    January 7, 2021
  • Marketing Nice Guys Launches a Marketing Help Desk

    Jeffrey Davis
    December 20, 2020
  • Capitol Communicator reports that "Pivot" has been voted the ANA marketing word of 2020

    “Pivot” Voted ANA Marketing Word of 2020

    Capitol Communicator
    December 14, 2020
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020

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