Big Questions about Paying Big Bucks for Ads on the Big Game Phil Rabin February 10, 2021 Advertising, Bottom Left Sponsored, InsightsBy Phil Rabin For years, Americans have had a Super Bowl obsession. Whether it’s because of the ads, the halftime show, the game itself or a...
Super Bowl Ads: Are they Worth the Price Given the High Cost and Drop in Viewers? Capitol Communicator February 3, 2021 Advertising, Insights, Top Center SponsoredAn annual question advertisers ask is whether Super Bowl ads are worth the money. Obviously, the answer depends on the product and the ability of...
Super Bowl Ad Favorites Capitol Communicator February 3, 2020 Advertising, Agency, Top Center SponsoredCapitol Communicator asked a number of regional agencies to share their opinion about their favorite ads. Here is what some of them had to...
Washington Post Airs Super Bowl Spot About “Critical Work of Reporters” Capitol Communicator February 4, 2019 Media, Top Center SponsoredThe Washington Post premiered a 60-second message during Super Bowl LIII highlighting the "critical work of reporters and the role that work plays in...
Super Bowl Ads “Sidestepped Anything that Might Offend” Capitol Communicator February 4, 2019 Advertising, Insights, Top Center SponsoredPepsi should have chosen a different slogan for its ads during this year's Super Bowl, states NPR, which added that he company's slogan "was "More...
Super Bowl Ads Aimed Increasingly at Women Capitol Communicator February 3, 2019 Advertising, Insights, Top Center SponsoredSuper Bowl ads this year are aimed increasingly at women, with more messages of female empowerment, as marketers seek to navigate a polarized...
Super Bowl Ad Winners and Losers – Best Entertainment vs. Best Ad Warschawski February 5, 2018 Advertising, Insights, Top Center SponsoredBy David Warschawski One of the biggest misconceptions about Super Bowl ads centers around the lens people use to judge them. There is a very...
“Alexa Loses Her Voice” Wins Super Bowl Ad Meter Capitol Communicator February 5, 2018 Advertising, B to C, Top Center SponsoredAlexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a...
The Value of Super Bowl Ad Teasers: They Stir Up Social Media and Extend Ad’s Shelf Life RP3 Agency January 31, 2018 Advertising, Agency, InsightsBy Jim Lansbury Let me start by saying for the record that I hate Super Bowl ad teasers and this Super Bowl ad preview may contain wildly...
Ads to Advertise Super Bowl Ads: Maybe Not Such a Good Idea After All? Matt Smith January 29, 2018 Advertising, InsightsBy Matt Smith There was a time—let’s call it the good old days—when, during the weeks leading up to that great TV extravaganza known as the...
