Washington Post Airs Super Bowl Spot About “Critical Work of Reporters” Capitol Communicator February 4, 2019 Media, Top Center SponsoredThe Washington Post premiered a 60-second message during Super Bowl LIII highlighting the "critical work of reporters and the role that work plays in...
Super Bowl Ads “Sidestepped Anything that Might Offend” Capitol Communicator February 4, 2019 Advertising, Insights, Top Center SponsoredPepsi should have chosen a different slogan for its ads during this year's Super Bowl, states NPR, which added that he company's slogan "was "More...
Super Bowl Ads Aimed Increasingly at Women Capitol Communicator February 3, 2019 Advertising, Insights, Top Center SponsoredSuper Bowl ads this year are aimed increasingly at women, with more messages of female empowerment, as marketers seek to navigate a polarized...
Super Bowl Ad Winners and Losers – Best Entertainment vs. Best Ad Warschawski February 5, 2018 Advertising, Insights, Top Center SponsoredBy David Warschawski One of the biggest misconceptions about Super Bowl ads centers around the lens people use to judge them. There is a very...
“Alexa Loses Her Voice” Wins Super Bowl Ad Meter Capitol Communicator February 5, 2018 Advertising, B to C, Top Center SponsoredAlexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a...
The Value of Super Bowl Ad Teasers: They Stir Up Social Media and Extend Ad’s Shelf Life RP3 Agency January 31, 2018 Advertising, Agency, InsightsBy Jim Lansbury Let me start by saying for the record that I hate Super Bowl ad teasers and this Super Bowl ad preview may contain wildly...
Ads to Advertise Super Bowl Ads: Maybe Not Such a Good Idea After All? Matt Smith January 29, 2018 Advertising, InsightsBy Matt Smith There was a time—let’s call it the good old days—when, during the weeks leading up to that great TV extravaganza known as the...
Super Bowl Advertising: Fourth and Long Capitol Communicator January 29, 2018 Advertising, Insights, Top Center SponsoredBy Bob Sprague Gladiatorial contests at the Colosseum in Ancient Rome were interspersed with live naval battles, animal hunts, and the occasional...
Super Bowl Features a Number of Firsts for Advertisers, Reports Media Life Capitol Communicator February 1, 2017 Advertising, Insights, Uncategorized"With a matchup virtually no one was clamoring to see—everyone wanted the New England Patriots to play the Dallas Cowboys, not the Atlanta...
USA TODAY Announces Annual Super Bowl Ad Meter Competition Capitol Communicator February 1, 2017 Advertising, UncategorizedUSA TODAY's 29th annual Super Bowl Ad Meter, sponsored by Adobe and WordPress.com, is underway. According to a release, it's the "defining barometer...
