by Paul Duning | Feb 14, 2022 | Advertising, Insights, Upper Left Sponsored
As many of you, I gathered with friends and family to watch the Super Bowl and, of course, the ads. I historically make sure that I plant myself in front of the big screen with my notepad to catch every commercial and to make notes regarding the best and the worst....
by Phil Rabin | Feb 10, 2021 | Advertising, Bottom Left Sponsored, Insights
By Phil Rabin For years, Americans have had a Super Bowl obsession. Whether it’s because of the ads, the halftime show, the game itself or a chance to enjoy time with family and friends at a Super Bowl party, over the years the Super Bowl has been a sought-after...
by Capitol Communicator | Feb 3, 2021 | Advertising, Insights, Top Center Sponsored
An annual question advertisers ask is whether Super Bowl ads are worth the money. Obviously, the answer depends on the product and the ability of an ad to generate sales, both in the short or long run . But, there are some interesting facts worth considering...
by Capitol Communicator | Feb 3, 2020 | Advertising, Agency, Top Center Sponsored
Capitol Communicator asked a number of regional agencies to share their opinion about their favorite ads. Here is what some of them had to say: Matt Smith, Creative Director, Smith Gifford: “Hands down the best one was for Hulu and Tom Brady. It was dead on....
by Capitol Communicator | Feb 4, 2019 | Media, Top Center Sponsored
The Washington Post premiered a 60-second message during Super Bowl LIII highlighting the “critical work of reporters and the role that work plays in Americans’ everyday lives. A first for The Post, the spot was voiced by actor and director Tom Hanks.”...
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