by Capitol Communicator | Feb 4, 2019 | Media, Top Center Sponsored
The Washington Post premiered a 60-second message during Super Bowl LIII highlighting the “critical work of reporters and the role that work plays in Americans’ everyday lives. A first for The Post, the spot was voiced by actor and director Tom Hanks.”... by Capitol Communicator | Feb 4, 2019 | Advertising, Insights, Top Center Sponsored
Pepsi should have chosen a different slogan for its ads during this year’s Super Bowl, states NPR, which added that he company’s slogan “was “More than okay.” Well, not really. In fact, most of the high-priced commercials we saw between... by Capitol Communicator | Feb 3, 2019 | Advertising, Insights, Top Center Sponsored
Super Bowl ads this year are aimed increasingly at women, with more messages of female empowerment, as marketers seek to navigate a polarized political environment for the biggest US sporting event, states a Rappler report, which added that with women making up a... by Warschawski | Feb 5, 2018 | Advertising, Insights, Top Center Sponsored
By David Warschawski One of the biggest misconceptions about Super Bowl ads centers around the lens people use to judge them. There is a very important distinction to be made between good entertainment for the masses and a great commercial that is likely to move its... by Capitol Communicator | Feb 5, 2018 | Advertising, B to C, Top Center Sponsored
Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a ranking of Super Bowl commercials based on consumer votes, reports USA Today, which added that the winning ad...
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