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The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström gives marketers the understanding they need to assess if Agile marketing is right for their team

The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström gives marketers the understanding they need to assess if Agile marketing is right for their team

The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and...