by Capitol Communicator | Sep 29, 2018 | General, Insights, Media
A profound shift has begun to seize the television industry, reports The Washington Post, as ratings “no longer hold a key to a show’s success. “The traditional criterion for the renewal of a series has been supplemented by other factors, including...
by Capitol Communicator | Sep 9, 2018 | General, Media
The Washington Post launched The Trailer, a campaign newsletter anchored by The Post’s national political reporter David Weigel. According to The Post, “The Trailer will be based on Weigel’s on-the-ground reporting, interviews with candidates and other key...
by Capitol Communicator | Feb 12, 2018 | Bottom Left Sponsored, Communications, General, Media
The Washington Post launched a daily audio program called Retropod. According to The Post: “After the launch of the Retropolis blog, we discovered a thirst from readers to learn more about America’s rich history in a fun and engaging way,” said Mike Rosenwald, host...
by Capitol Communicator | Nov 28, 2017 | Awards, Marketing, Media
Washington Post Chief Revenue Officer Jed Hartman was named to the annual ‘Adweek 50’ list celebrating the most indispensable executives across marketing, media and technology, reports The Post, which added that according to Adweek, “these pioneers are...
by Capitol Communicator | Aug 23, 2017 | Advertising, B to C
The Washington Post introduced Own which, it said, was “a first-of-its-kind ad unit that allows brands to quickly syndicate their new or existing content to The Post’s expansive mobile audience. Developed by RED, The Post’s research, experimentation and...
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