by Capitol Communicator | Sep 12, 2018 | Insights, Media
The New York Times and The Wall Street Journal tied as No. 1 among 15 major daily newspapers analyzed as part of the Media Trust Tracker, a collaboration of Brand Keys and MediaPost’s Research Intelligencer, which measures how much a user’s trust contributes to their... 
by Capitol Communicator | Jan 16, 2018 | Advertising, B to C, Insights, Top Center Sponsored
CVS Health Corp. will stop “materially” altering the beauty imagery in its marketing materials that appear in its stores and on its websites and social media channels, reports the Wall Street Journal, which added that the change, starting in April, “applies to... 
by Capitol Communicator | Sep 25, 2017 | B to C, Bottom Left Sponsored, Marketing
It’s no secret we are witnessing a seismic shift in media consumption behavior, reports The Wall Street Journal, which added that as of 2017, “one in three “young households,” wherein the head of household is under 35 years of age, does not subscribe to a... 
by Capitol Communicator | Jan 31, 2017 | Agency, Marketing
The head of the online advertising trade body the Interactive Advertising Bureau is urging marketers, ad agencies, tech firms and media companies to take responsibility and help prevent the spread of fake news online, reports the Wall Street Journal, which added:... 
by Capitol Communicator | Nov 26, 2016 | Advertising, Insights, Top Center Sponsored
Advertisers are grappling with a stark realization, reports the Wall Street Journal. According to WSJ, “After spending years courting U.S. consumers with aspirational images of upscale urban living, they may have misjudged the yearnings of much of their...
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