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# The BRINKdown Episode 1: The Science of (Great) Rapid Content Production
- URL: https://capitolcommunicator.com/the-brinkdown-episode-1-the-science-of-great-rapid-content-production/
- Published: 2018-02-28T17:55:32.000Z
- Updated: 2020-08-13T19:48:31.000Z
- Author: Capitol Communicator
- Tags: Advertising, Marketing, Agency, Insights, #Import 2026-10-08 18:49

**BRINK is a creative digital agency** who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and opportunity. This is why the agency of record is [becoming an endangered species](http://adage.com/article/guest-columnists/death-agency-record/299047/?ref=capitolcommunicator.com) and more innovative brands are [building in-house content studios](https://digiday.com/marketing/loreal-bringing-fast-twitch-content-house/?ref=capitolcommunicator.com). Agencies have to adapt to survive.

That is the our mission with the BRINKdown, a new monthly series that cuts the nonsense and examines the practical actions we should be taking to best serve our clients. The series is produced by [BRINK](https://brink.com/?ref=capitolcommunicator.com), a DC-based creative studio that connects art and technology to solve human problems. BRINK recently launched a unique lightweight content studio called the Social Studio, learn more at: [brinksocial.com](http://brinksocial.com/?ref=capitolcommunicator.com)

**Episode 1**, below, focuses on rapid content production. Content for social media should have three primary objectives: be rapid, be relevant and be compelling. Many marketing professionals intuitively understand this, yet there is often a disconnect between the thought and the execution. Crews are still too large, planning too lengthy and process too involved.

It’s time to embrace ultra-lean content production that doesn’t suck.

BRINK is a Capitol Communicator sponsor.