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# The BRINKdown Episode 3: Why Social Should be Every Campaign Manager’s BFF
- URL: https://capitolcommunicator.com/the-brinkdown-episode-3-why-social-should-be-every-campaign-managers-bff-2/
- Published: 2018-04-29T20:25:31.000Z
- Updated: 2026-10-08T23:49:46.000Z
- Author: Guest Columnist
- Tags: Marketing, Agency, Insights, Social Media, #wp-bottom-left-sponsored, #Import 2026-10-08 18:49

**BRINK is a creative digital agency** who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and opportunity. This is why the agency of record is becoming an endangered species and more innovative brands are building in-house content studios. Agencies have to adapt to survive.

That is the our mission with the BRINKdown, a monthly series that cuts through the nonsense and examines the practical actions we should be taking to best serve our clients. The series is produced by BRINK, a DC-based creative studio that connects art and technology to solve human problems. BRINK recently launched a unique lightweight content studio called the Social Studio, learn more at: [brinksocial.com](http://brinksocial.com/?ref=capitolcommunicator.com)

Episode 3, below, focuses on the value that a strong social strategy can bring to a political campaign. As we all observed in the 2016 presidential campaign, the marriage of a hyper-targeted paid media approach with aligned, issue specific creative has the potential to make a big impact. Smart campaign managers are making pivots away from their long-time, trusted traditional methods and towards social media and the power of digital content.

**About the author:** Samantha Stern, Senior Strategist at BRINK, is a true digital connoisseur. She inhales the latest social media coverage and exhales strategies. Sam holds a B.A. in PR and Advertising from the University of Hartford. She has 6+ years of agency experience working in the social media and brand strategy sphere. During her career, she has worked to shape and strengthen national-level brand’s social campaigns including major CPG, food and bev, hospitality and tech focused clients. She can be reached at [sam@brink.com](mailto:sam@brink.com)

**(Check out episodes** [**one**](https://capitolcommunicator.com/the-brinkdown-episode-1-the-science-of-great-rapid-content-production/) **and** [**two**](https://capitolcommunicator.com/brinkdown-episode-2-consumers-want-brands-to-be-politically-engaged/)**).** 

(BRINK is a Capitol Communicator sponsor.)