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# The COVID-19 Reset: A Value-Based Strategic Path Forward (Webinar)
- URL: https://capitolcommunicator.com/the-covid-19-reset-a-value-based-strategic-path-forward-webinar/
- Published: 2020-04-28T18:39:07.000Z
- Updated: 2020-04-28T18:39:07.000Z
- Author: Capitol Communicator
- Tags: Events, Coronavirus, #Import 2026-10-08 18:50

**Join distinguished professors and authors Noel Capon**, Columbia University Business School, author of *Managing MARKETING in the 21st Century*; **Amy C. Edmondson**, Harvard Business School, author of *The Fearless Organization*; and **Jeffrey Henning**, Chief Research Officer of Researchscape, for a discussion on a value-based strategic approach to responding to COVID-19.

The panel will be moderated by **John Greco**, Founder & Chair of the Marketing ***IMPACT*** Council™, former CEO of the Direct Marketing Association, and **Simon Erskine Locke**, Founder & CEO of CommunicationsMatch™.

This complimentary webinar is open to the Marketing ***IMPACT*** Council™ and CommunicationsMatch™ communities, as well as those of our supporting partners -CommPRO.biz, the Financial Communications Society and Capitol Communicator. It is the first in a series of Marketing ***IMPACT*** Council™ webinars addressing “Strategy, Marketing, and Communications in a COVID-19 Impacted World.”

This webinar will address:

- The need for businesses and nonprofits to reevaluate, adapt, and reposition their value propositions, and reset strategy/messaging for a new world.
- The importance of research and engaging with all stakeholders to understand how to create the greatest value for them.
- Why leaders need to have the courage to embrace uncertainty and unite their teams to succeed.

“The COVID-19 Reset” is an opportunity for leaders and their teams (internal and external) to engage at all levels to directly connect strategy, marketing and communications, and maximize value.

**Date & Time: May 6TH, 12 PM (Noon) EDT** 

[LEARN MORE and REGISTER HERE](https://mktgimpactcouncil.com/content.asp?admin=Y&contentid=185&ref=capitolcommunicator.com)