The Hill, a Beltway-based print publication that receives significant national traffic to its digital website, is being more aggressively shopped by its owner Jimmy Finkelstein, sources tell Axios.

“Finkelstein has held talks for years about offloading the publication, but sources who have been recently pitched on the sale say those talks have gotten more serious amid a ripe deals market and as Finkelstein looks to capitalize on the outlet’s success during the Trump-era boom,” says Axios.

Beginning around 2015, The Hill changed its strategy to focus more on attracting large, national audiences through social media distribution, instead of just niche Beltway readers.

“The Hill received roughly 35 million unique visitors in April, compared to roughly 29 million for Politico and roughly 500,000 for Roll Call,” continues the Axios report.

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