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# The Marketing Game with Josh Golden | Episode 8: John Siniff, Subject Matter
- URL: https://capitolcommunicator.com/the-marketing-game-with-josh-golden-episode-8-john-siniff-subject-matter/
- Published: 2019-01-29T14:21:40.000Z
- Updated: 2026-10-08T23:53:58.000Z
- Author: Capitol Communicator
- Tags: Marketing, Agency, #wp-upper-left-sponsored, #Import 2026-10-08 18:50

Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights, instincts and industry info, over a classic strategic board game.

In this episode, Yes& Senior Creative Director **Josh Golden** sits down with **John Siniff**, Executive Vice President of Content for Subject Matter. The two marketing minds strike a delicate balance: deconstructing the ins and outs of great content, over a towering game of Jenga. Subject Matter specializes in creative advocacy, where the tools of creative content, advertising, government relations and strategic communications meet.

## Bonus Content: &5 Random Thoughts on Marketing Successes and Misses

&5 is the final fire-round with this episode’s guest, getting to the root of some of the most captivating marketing questions and conundrums.

Want to play “The Marketing Game” with Yes&? CMOs and other marketing leaders should contact **Paul Duning**, Capitol Communicator publisher, at [paul.duning@capitolcommunicator.com](mailto:paul.duning@capitolcommunicator.com).

*Yes&, a Capitol Communicator sponsor, is a performance-driven marketing agency designed to provide the depth, capacity, experience and expertise of a large communications firm, while retaining the agility, creativity, independence and spirit of a small business. The agency is based in the Washington, D.C., region and serves clients nationally. With specific expertise in healthcare, financial services, energy, transportation, real estate and homeland security, Yes& serves corporate, association and government clients with branding, digital, event production, marketing, public relations and creative services.* 

*For more information about Yes&, visit* [*http://www.yesandagency.com*](http://www.yesandagency.com/?ref=capitolcommunicator.com)*.*

View past episodes of The Marketing Game:

  - [Episode 1: Robb Lee, ASAE](https://capitolcommunicator.com/the-marketing-game-with-josh-golden-episode-1-robb-lee-asae/)
  - [Episode 2: Kerry Morgan, Booz Allen Hamilton](https://capitolcommunicator.com/the-marketing-game-with-josh-golden-episode-2-kerry-morgan-booz-allen-hamilton/)
  - [Episode 3: Trevor Lynn, Social Tables](https://capitolcommunicator.com/the-marketing-game-with-josh-golden-episode-3-trevor-lynn-social-tables/)
  - [Episode 4: PR Summit Special Edition](https://capitolcommunicator.com/the-marketing-game-with-josh-golden-episode-4-pr-summit-special-edition/)
  - [Episode 5: Gayle Weiswasser, Homesnap](https://capitolcommunicator.com/the-marketing-game-with-josh-golden-episode-5-gayle-weiswasser-homesnap/)
  - [Episode 6: The Alcove Special Edition](https://capitolcommunicator.com/the-marketing-game-with-josh-golden-episode-6-the-alcove-special-edition/)
  - [Episode 7: Tyler Gates, Brightline Interactive](https://capitolcommunicator.com/the-marketing-game-with-josh-golden-episode-7-tyler-gates-brightline-interactive/)