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# The Martin Agency Adds Sabra
- URL: https://capitolcommunicator.com/the-martin-agency-adds-sabra/
- Published: 2014-12-05T13:27:55.000Z
- Updated: 2020-03-24T00:52:36.000Z
- Author: Guest Columnist
- Tags: Advertising, Marketing, Agency, Communications, Richmond News, #Import 2026-10-08 18:46

**The Martin Agency in Richmond** is the new ad agency of record for Sabra Dipping Co., reports the Richmond Times-Dispatch, and will handle strategic and creative development of ad campaigns for Sabra. It also will manage digital media campaigns and social media strategy.

The international hummus manufacturer has a major plant in Chesterfield County.

According to the [Times-Dispatch story](http://http//www.timesdispatch.com/business/advertising/martin-agency-wins-sabra-account/article%5F75a00634-23bf-59a5-bbbc-ac20e68f88fd.html?ref=capitolcommunicator.com), Martin CEO **Matt Williams** said the agency’s proximity to Sabra’s factory was a frequent topic of conversation during negotiations, but not the deciding factor.

“We have great experience and a great track record in the consumer package category,” Williams said. “And we love working with a fast-growing brand,” continued the report.

The Richmond-Times Dispatch also stated:

Williams said Sabra’s rapid expansion resembles that of Geico, a Martin Agency client that has been the fastest-growing automobile insurance company for a decade.

Sabra, a New York-based joint venture between Israel’s Strauss Group and PepsiCo Inc., opened a new wing at its Chesterfield plant in October and can produce 8,000 tons of hummus per month there.

A Sabra board member said the company wants the plant to be “the center of the Earth for hummus.”

(According to [Adweek](http://http//www.adweek.com/news/advertising-branding/martin-agency-replaces-stove-top-hummus-161681?ref=capitolcommunicator.com), the addition of Sabra comes three weeks after the agency lost the Cool Whip account.)