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# The Martin Agency Creates Life-Sized Stop-Motion Video for Benjamin Moore
- URL: https://capitolcommunicator.com/the-martin-agency-creates-life-sized-stop-motion-video-for-benjamin-moore/
- Published: 2017-03-07T18:19:34.000Z
- Updated: 2020-03-24T00:50:35.000Z
- Author: Capitol Communicator
- Tags: Advertising, Richmond News, Video, #Import 2026-10-08 18:48

**Attention, color lovers.** To promote Benjamin Moore’s new Century line of paint, the creative team at The Martin Agency in Richmond wanted to show the product at work, so, states [Adweek,](http://www.adweek.com/creativity/benjamin-moore-has-a-brand-new-paint-and-an-eye-catching-campaign-to-go-with-it/?ref=capitolcommunicator.com) “it created a life-sized stop-motion video of a plain white room turning into an eye-popping peppermint-stripe graphic design.

“The minute-long clip opens with a close-up of a striking red hue, before zooming out to reveal it’s just a thin stripe on a white wall—magically growing as the camera tracks right. The landscape deepens, as the red line runs into alcoves, over a white picture frame, and back into the foreground.

“It zig zags down a set of stairs before splitting off into two, then three, then more, zipping behind water pitchers (a clever twist on the perspective) and over a record player, eventually convening on on a single wall in its climatic, most complex form—a silhouette of a red-and-white striped paint roller, on a red-and-white striped wall.”

“It’s an impressive production,” adds Adweek.