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# The Martin Agency launches Martin Entertainment
- URL: https://capitolcommunicator.com/the-martin-agency-launches-martin-entertainment/
- Published: 2023-06-27T12:36:31.000Z
- Updated: 2023-06-27T12:40:13.000Z
- Author: Capitol Communicator
- Tags: Agency, Richmond News, #Import 2026-10-08 18:53

**The Martin Agency, based in Richmond, VA, announced it is ready “to take on entertainment culture** by expanding their brand-building palette with the launch of Martin Entertainment,” reports [*shots*](https://shots.net/news/view/the-martin-agency-hires-alanna-strauss-to-launch-martin-entertainment?ref=capitolcommunicator.com).

The new offering, continues *shots*, “will evolve how and where brands connect with consumers through premium storytelling in a variety of content mediums. Leading Martin Entertainment is former Netflix executive **Alanna Strauss**, shown above, who joins the 2023 Ad Age Agency of the Year as EVP, Head of Martin Entertainment and the Cultural Impact Lab.

“Strauss comes to Martin from Fender, where she was SVP, Creative and Content, leading brand strategy and creative across all Fender brands, digital, social and their learning tool Fender Play. Prior to Fender, she was Head of Creative – Brand Partnerships for Netflix, spearheading unique activations like the wildly popular and publicly acclaimed Stranger Things campaign, *Live From the Upside Down* a partnership between Netflix and Doritos. Before Netflix, she was SVP of Creative Strategy at All City, Fox Network Group’s award-winning branded content studio providing premium brand content for channels including Fox Broadcasting Company, FX/FXX, Fox Sports and the National Geographic Channels.”

In this newly created role, Strauss will lead Martin’s Cultural Impact Lab, adding entertainment to their cultural PR, activation, social and influencer capabilities. She joins Martin’s executive committee, reporting directly to CEO **Kristen Cavallo**, and will operate from Los Angeles, CA.