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# The Washington Post Adds Perrin Lawrence as Head of Brand Marketing
- URL: https://capitolcommunicator.com/the-washington-post-adds-perrin-lawrence-as-head-of-brand-marketing/
- Published: 2021-09-27T18:06:26.000Z
- Updated: 2021-09-28T00:57:12.000Z
- Author: Capitol Communicator
- Tags: People, Media, #wp-upper-left-sponsored, #Import 2026-10-08 18:51

![](https://storage.ghost.io/c/50/16/5016dd29-aeff-4565-a68b-cdbb78bc58e6/content/images/2026/10/PerrinLawrence1.jpeg)

**The Washington Post has hired Perrin Lawrence** as head of the newly formed brand marketing division. Lawrence will lead a team that will create and execute brand marketing campaigns, ranging from large, national and global branding campaigns to ongoing marketing of The Post’s people and products. She will also oversee a multi-disciplined creative team, which will design all consumer-facing messaging for The Post. Lawrence will report to The Washington Post’s Chief Communications Officer, **Kristine Coratti Kelly**.

Lawrence previously helped The New York Times transition into a consumer-first, digital subscription business over five years, working across its marketing team and newsrooms in New York and London.

More [here](https://www.washingtonpost.com/pr/2021/09/27/washington-post-hires-perrin-lawrence-head-brand-marketing/?ref=capitolcommunicator.com).