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# The Washington Post Launches Initiative to Add Younger and More Diverse Audiences
- URL: https://capitolcommunicator.com/the-washington-post-launches-next-generation/
- Published: 2021-08-11T00:04:16.000Z
- Updated: 2021-08-11T00:32:12.000Z
- Author: Capitol Communicator
- Tags: Media, Insights, #wp-upper-left-sponsored, #Import 2026-10-08 18:51

**The Washington Post created Next Generation**, billed as “a new initiative to accelerate the acquisition of younger and more diverse audiences through new products, practices and partnerships.”

“Over the past few years, The Post has boldly experimented in developing new ways to reach readers and expand our subscription base,” said **Fred Ryan**, Publisher and CEO of The Washington Post. “We have delivered Washington Post journalism to the broadest national and global audience in our history with many younger readers enjoying Post content on sites and in formats that didn’t exist a few years ago, and we are eager to build upon this success and accelerate our progress.”

Next Generation, a cross-company task force focused on developing future Post audiences, will be co-led by an editorial director, **Phoebe Connelly**, and a business director, **Bradley Lautenbach**. “With extensive experience running cross-functional teams, together they will develop our strategic roadmap for emerging audiences,” stated The Post.

More [here](https://www.washingtonpost.com/pr/2021/08/04/washington-post-launch-next-generation-initiative/?ref=capitolcommunicator.com).