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# The Washington Post launches Zeus Prime, a premium network for brands and publishers
- URL: https://capitolcommunicator.com/the-washington-post-launches-zeus-prime-a-premium-network-for-brands-and-publishers/
- Published: 2019-09-17T16:32:26.000Z
- Updated: 2025-02-24T01:54:52.000Z
- Author: Capitol Communicator
- Tags: Advertising, Media, #wp-top-center-sponsored, #Import 2026-10-08 18:50

***The Washington Post*** announced Zeus Prime, an automated way for advertisers to buy premium advertising against highly viewable inventory directly on The Washington Post in real-time. In a guest blog post, The Post’s VP of Commercial Technology and Development Jarrod Dicker introduces the first step in The Post’s plans to create a national ad network powered by a full stack revenue performance platform. The Zeus technology suite, while offered as a part of Arc Publishing, is available for any publisher on any content management system.

Click on [**Introducing Zeus Prime**](https://beta.washingtonpost.com/pr/2019/09/17/washington-post-launches-zeus-prime-creating-premium-network-brands-publisher/?ref=capitolcommunicator.com) for the full introduction