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# The Washington Sun launches “aggressive advertising blitz,” states The 51st
- URL: https://capitolcommunicator.com/the-washington-sun-launches-aggressive-advertising-blitz-states-the-51st/
- Published: 2026-10-09T21:58:59.000Z
- Updated: 2026-10-12T18:18:11.000Z
- Author: Capitol Communicator
- Tags: Marketing, Media, #wp-top-right-sponsored, #Import 2026-10-12 16:24

**For 25 years, Washington Post food critic Tom Sietsema, in photo, went out of his way to keep his identity a secret.** But these days, his visage is [plastered all over social media](https://www.instagram.com/p/DcBNdJVHJBZ/?stkn=Mm5naGxxM3BnYzNz&ref=51st.news) as part of an aggressive advertising blitz for his new employers at the Washington Sun, states [The 51st .](https://51st.news/washington-sun-local-marketing-post/?ref=capitolcommunicator.com)

In addition to running ads featuring some of their prominent local hires, The 51st states the Sun “has also started [advertising on Metro trains](https://x.com/jstein%5Fsun/status/2105651910032183787?s=20&ref=51st.news), hanging banners at Union Station, and even serving free coffee at various spots around town. One of those locations: [across the street](https://x.com/davidshepardson/status/2104555179278234046?ref=51st.news) from the Post’s downtown headquarters.

“The [freshly rebranded](https://www.nytimes.com/2026/09/08/business/media/notus-washington-sun-rebrand.html?ref=51st.news) news organization (previously known as NOTUS) rapidly expanded its efforts in the wake of the Post’s [massive layoffs earlier this year](https://www.nytimes.com/2026/02/04/business/media/washington-post-layoffs.html?ref=51st.news). It hired [more than two dozen](https://x.com/Milbank/status/2097643951280750659?ref=51st.news) of its former staffers, including Sietsema, Michael Brice-Saddler, and Jenny Gathright on the local beat and prominent names covering national politics, such as Dana Milbank, Paul Kane, and Jeff Stein.

“It has also inked a deal with the popular Capital Weather Gang, which [left the Post](https://www.washingtonpost.com/weather/2026/05/31/new-chapter-capital-weather-gang/?ref=51st.news) earlier this year, to provide local weather news. And last week, The Sun [launched a print edition](https://www.washingtonsun.com/about-us/press-releases/the-washington-sun-launches-the-washington-sun-magazine?ref=51st.news) led by – you guessed it – two former editors of The Washington Post magazine.”