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# Three architects of GOP’s new Senate majority launch public affairs firm S2R
- URL: https://capitolcommunicator.com/three-architects-of-gops-new-senate-majority-launch-s2r-a-public-affairs-firm/
- Published: 2025-02-14T16:13:51.000Z
- Updated: 2025-02-14T19:45:22.000Z
- Author: Capitol Communicator
- Tags: Agency, #wp-upper-left-sponsored, #Import 2026-10-08 18:55

**Three people responsible for the GOP’s new Senate majority** are launching a public affairs firm, **S2R**, to try and replicate that success for the private sector, reports POLITICO.

The name stands for “strategy to results,” said [**Jason Thielman**](https://theaapc.org/event%5Fspeaker/jason-thielman/?ref=capitolcommunicator.com), shown above, who served as executive director of the **NRSC** last cycle and is one of the firm’s founding partners. [**Tim Edson**](https://theaapc.org/event%5Fspeaker/tim-edson/?ref=capitolcommunicator.com) and [**Brock Lowrance**](https://www.politico.com/live-updates/2024/04/09/congress/nrsc-ad-strategy-and-spending-daines-senate-aide-election-00151092?ref=capitolcommunicator.com), who served as the NRSC’s political director and IE director, respectively, last cycle, round out the firm’s leadership, states POLITICO.

S2R will offer a mix of strategic counsel, advocacy, communications and advertising services to clients in both the business and political worlds, while putting in the “elbow grease” that Thielman said he and his partners have found lacking in the consulting community, adds POLITICO.

More [here](https://www.politico.com/newsletters/politico-influence/2025/02/11/nrsc-strategists-hang-a-shingle-00203697?ref=capitolcommunicator.com).