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# TikTok launches “old-school” campaign to sway Washington
- URL: https://capitolcommunicator.com/tiktok-launches-old-school-campaign-to-sway-washington/
- Published: 2025-03-17T23:30:57.000Z
- Updated: 2025-03-19T21:52:28.000Z
- Author: Capitol Communicator
- Tags: Advertising, Social Media, #Import 2026-10-08 18:55

**The embattled app TikTok, “in the face of a looming survival deadline,** has launched an old-school campaign to sway Washington,” reports POLITICO, blanketing Metro stations with ads to remind policymakers of its importance to the economy, and circulating new research that argues it’s not a security threat to the U.S.

“TikTok took us from $10 to $25,000 in a week!” says one ad that has played at Union Station and the Capitol South stop, with a joyful photo of Arizona cafe owner **Ruben Trujillo**. Another shows a Georgia auto repair shop owner saying “80% of my business is from TikTok.”

According POLITICO, the campaign comes “as the White House is [seriously entertaining a pitch by Oracle](https://www.politico.com/news/2025/03/16/white-house-oracle-tiktok-00232302?ref=capitolcommunicator.com) to keep the company alive in an acquisition deal.

“As a PR strategy, it echoes a push by TikTok almost exactly a year ago, when the company tried unsuccessfully to mobilize its tens of millions of users to prevent a Congressional ban. Now, with the ban in effect and Congress’ role in the drama over, it’s far less clear who the new campaign’s target is.”

More [here](https://www.politico.com/news/2025/03/17/tiktok-tries-to-sway-dc-with-ad-blitz-00231498?ref=capitolcommunicator.com).