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# TikTok’s 2022 U.S. ad revenue to surpass Twitter and Snapchat combined
- URL: https://capitolcommunicator.com/tiktoks-u-s-ad-revenue-to-increase-significantly-this-year-to-5-96-billion/
- Published: 2022-04-11T15:11:01.000Z
- Updated: 2022-04-11T20:55:47.000Z
- Author: Capitol Communicator
- Tags: Social Media, #wp-top-center-sponsored, #Import 2026-10-08 18:52

**TikTok’s net U.S advertising revenue will leap by 184.4% this year, to $5.96 billion,** from $2.1 billion in 2021, according to the first TikTok ad revenue forecast from Insider Intelligence’s eMarketer.

That will put the U.S. at 51.2% of projected worldwide TikTok ad revenue for the year.

The growth, states MediaPost, “will give the social video platform a 2.4% share of the projected nearly $250-billion U.S. digital ad market — more than the combined U.S. ad revenues for Twitter and Snapchat, and just 1 percentage point shy of YouTube.

“Those platforms will still fall far short of Google and Meta, whose 2022 shares of the U.S. digital ad market are projected at 28.2%and 22.3%, respectively

“TikTok’s U.S. ad revenue is expected to settle into double-digit growth starting next year, and top $11 billionin 2024 – increasing its share of total U.S. digital ad revenue to 3.5%.”

More [here](https://www.mediapost.com/publications/article/372865/tiktok-us-ad-revenue-to-soar-184-in-2022-surpa.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcontent=headline&utm%5Fcampaign=125887&hashid=nZYvZmIARfKxqcAHHR4QSg).