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Home » Time Spent With Mobile Overtakes Television, But TV Remains Dominant Video Platform, States New Report

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Time Spent With Mobile Overtakes Television, But TV Remains Dominant Video Platform, States New Report

by | Jun 5, 2019

In another symbolic tipping point for the digital media economy, Americans’ time spent with mobile devices has surpassed the time they spend on television sets for the first time this year, reports Digital News Daily, which added that the estimates, “which come from eMarketer’s latest update, project the average American will spend an average of nine minutes more daily using their mobile devices than their television sets this year.

“eMarketer also projects mobile’s margin will continue to grow through 2021, when Americans will be spending an average of 32 minutes more daily than they do with television.

“Needless to say, it’s not an apples-to-apples comparison, since people use their mobile devices for more functions than they use TV.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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