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# Traditional TV Viewing Declining, but Increasing by Those Using Connected Devices Like Roku and Apple TV
- URL: https://capitolcommunicator.com/traditional-tv-viewing-is-falling-but-increasing-by-those-using-connected-devices-like-roku-and-apple-tv/
- Published: 2017-03-23T19:55:17.000Z
- Updated: 2017-03-23T19:56:16.000Z
- Author: Capitol Communicator
- Tags: Broadcasting, Insights, #Import 2026-10-08 18:48

**Traditional TV viewing is falling**, plummeting in some cases, reports [Media Life Magazine](http://www.medialifemagazine.com/one-area-tv-viewing-soaring/?ref=capitolcommunicator.com), which added: “During February, English-language broadcast and ad-supported cable viewing dropped 10.3 percent among adults 18-49\. Commercial impressions in tumbled 7.2 percent.

“That’s according to the latest Nielsen usage numbers, as analyzed by Pivotal Research Group. They show a continued trend of down TV viewership, especially among younger viewers.

“But there is one area of TV that’s rising, and that’s viewing via connected devices like Roku and Apple TV.

“The report finds consumption is up sharply, by 56 percent, versus the same time last year.

“Connected devices now account for 9.9 percent of all TV usage among 18-49s, up from 3.6 percent just two years ago.”