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# Social Media Focus of TV News Directors
- URL: https://capitolcommunicator.com/tv-news-directors-putting-together-plans-for-dealing-with-social-media/
- Published: 2015-05-05T16:39:35.000Z
- Updated: 2015-05-05T20:45:24.000Z
- Author: Guest Columnist
- Tags: Digital, Media, Communications, #Import 2026-10-08 18:46

**About 150 TV news directors** responded to a survey by the Radio TV Digital News Association (RTDNA) regarding the question of “What’s the most important new thing you started doing with social media in 2014**?** “At the top of the list — noted by almost half the news directors — organization, planning and emphasis. News directors talked about putting together a specific plan for dealing with social media; they talked about establishing schedules for each staffer (or key groups of staffers) to post on Facebook or Twitter (or something else); they talked about establishing a social media desk or hiring a new (or converted) social media manager, director, coordinator or producer; some just talked about putting more emphasis on social media, but usually with a specific plan rather than a vague hope; some are still working on establishing a plan,” according to[ RTDNA](http://www.rtdna.org/article/research%5Fstations%5Fgrow%5Fin%5Fsocial%5Fmobile?ref=capitolcommunicator.com#.VUjuoJNv75l).

According to the RTDNA report:

“A quarter of the TV news directors talked about more or better content, especially posted to Facebook but also to Twitter. Some noted an end to auto-posting and establishing more targeted posts while others talked about increasing auto-posting; a few noted contesting.”About 13% used the word “engagement” to describe what they were doing that was new. Some set up specific programs like “behind-the-scenes” looks at the newsroom; some talked about working a lot harder at creating and maintaining “conversations” with the audience. Asking — and answering — questions. At just about the same level, news directors talked about greater emphasis on Twitter. Going “all out” on posting.A”t about 6% of replies, we have several areas: more fans and/or fan pages on Facebook; more efforts to link social media (especially Facebook and Twitter) back to the web; and more efforts to link social media and TV newscasts.”A few news directors mentioned other social media software — although way fewer than in past years. Most of those mentions noted Instagram, but there were also votes for Google+ and Linked In.”In TV, 72.4% of news directors said they did something new in social media in 2014 while 27.6% said nothing new. Radio ran the other way: 42.9% said they did something new in social media in 2014, but 57.1% said no, nothing new.””More” was the radio word of the survey in social media. More actively engaged in social media mostly; getting the staff more involved as well. And there were even more specific mentions of using Twitter than using Facebook, although both were quite high. Also making a decent showing: the increased use of pictures, both still and video.”